British Airways i360
Visitors to British Airways i360 can take to the skies and see Brighton and the South Coast as they have never seen them before.
Guests glide up slowly to 138m (450ft) to enjoy breathtaking 360° views from the world’s tallest moving observation tower and the world’s first vertical cable car, conceived and designed by Marks Barfield Architects, creators of the London Eye. In a fully enclosed, futuristic glass viewing pod, up to 200 visitors can admire the views across Regency Brighton, the South Downs and the beautiful Sussex coastline. On board the pod, they can enjoy a drink at the Nyetimber Sky Bar, one of the most unique bars in the UK, serving a range of fine drinks from Sussex including Nyetimber, an award winning sparkling wine.
At beach level is the stylish Belle Vue restaurant with sea views and a large terrace, serving delicious food created from the best ingredients of Sussex. Afternoon tea can be enjoyed in the traditional West Pier Tea Room.
Why do you support the Living Wage?
"I’m doing this because to me it makes perfect sense. If we pay more to our staff, we will be able to attract the very best, against a lot of competition in a city where tourism-related employment accounts for 14% the workforce. Our team is growing fast already and when we launch the i360 in 2016, we will be running one of the top attractions in the UK. We want to attract and retain great people who are able to deliver outstanding customer service. If visitors have a fantastic experience when they visit us, they are more likely to recommend our attractions to friends and family and to share their positive experience on social media. We believe that paying decent wages will have a direct and positive impact on our bottom line."