Brilliant Brighton

Welcome to Brilliant Brighton – the name given to the Brighton BID (Business Improvement District).
A BID is a defined geographical area which involves all businesses located within it. Traders join together to fund improvements to their trading environment.
The first Brighton BID was introduced in September 2006 and consisted of around 300 traders all located in the heart of Brighton – parts of the North Laine, North Street and parts of The Lanes. During April 2011 the businesses in the BID were re-balloted, along with the addition of traders in Western Road and Preston Street to see if there was an appetite to enlarge the BID area. In March 2016, those businesses were ballotted again to find out if they wanted to continue investing in Brighton City Centre.
The vote was positive and on the 1st July 2016 the new BID came in to being. It will last for 5 years until 2021 and encompasses 517 city centre retail and hospitality businesses. The BID covers Western Road, Preston Street, No